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Monday, March 4, 2013
Creating a successful first meeting
High 5 For Small Business: Creating a successful first meeting
been said that every person you meet can be a potential client. The
problem is that many business people take this concept literally and
dive right in with their sales pitch, often resulting in short
conversations and lost opportunities. Here's 5 tips to help you get the
most out of that first face to face introduction.
business - unless they want to. Let the other person guide the
conversation. Talking about food or sports could lead to a very
Take a genuine interest in them. Learn about them and their business. Think of this as the purest form of market research.
waste your time - or theirs. You're not going to connect with everyone
you meet. If that chemistry isn't there, politely end the conversation
and move on.
Play match maker. Referring contacts and resources
makes you a person worth knowing. And your thoughtfulness will come back
to you many times over.
Follow up. Propose a phone call or
meeting to continue the conversation. Ask if they're on LinkedIn. Be
sure to send an email letting them know you appreciated their time. Keep
it personal and light. The business part will take care of itself.
Marc Gordon is a marketing consultant,
professional speaker and author specializing in small business. His
articles have appeared in hundreds of publications, journals, and blogs
throughout North America. His online show, marctv, has been rated one of
the top 25 B2B blogs on the web.