Thursday, November 15, 2012

Cold Calling - Light (Open Class) with Tom Kaufmann

Cold Calling - Light (Open Class)
Save the date for my most popular class!

November 28, 2012 

Dear Jim,

If the very thought of Cold Calling makes you shiver, this interactive, one-day program is for you, especially if you are a small business owner or full or part-time sales representative.

After this one session, you will be able to contact new prospects on a regular basis without fear, thereby turning it into a profitable habit. Even though we call this a "light" program (compared to our more intensive 2-day program), all the basics are covered. Cold Calling is still the best way of growing your business.


Tom Kaufmann
Program Outline

Where & When

Date: Nov. 28, 2012

Time: 9:00 a.m. to
 4:30 p.m.

Location: Whitby Chamber,
128 Brock Street South, Whitby, Ontario L1N 4J8

Key Areas:
  • Understanding the role and importance of Prospecting in the sales cycle
  • Basics of people skills
  • Effective communications skills
  • Mindset change to eliminate fear (eliminate "Call Reluctance")
  • How to deal with soft, medium and hard levels of objection handling
  • Recognizing that Cold Calling is NOT selling

You will be able to:
  • Create effective scripts and practice them through role playing
  • Apply best practices (dealing with voicemails, emails, etc)
  • Use "Soft Phrases" to invite further dialogue
  • To turn Cold Calling into a fun and profitable habit

Included in this session:
  • Full course material included
  • Sample scripts (gatekeeper, decision maker, email and voicemail)
  • Script template pages for students to create their 4 scripts as part of the course

TK Enterprises Inc.

Note: beverages provided, no lunch provided

Cost: $225 per person + HST. Cash, VISA, MasterCard     

Maximum participation: 6 students.

Registration: email: 
or call 1- 877 or 905-743-0241

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