Monday, February 25, 2013

Spotlight: Richard Zinck

 1st  Can you share 3 strategies on  how to network effectively?

Networking is an art, as well as a skill, that develops with practice. Like an artist making a sculpture, you craft one piece at a time until it is shaped to your liking.  

To meet the right people you must be in the right place at the right time. Most network by chance, like it is a lottery. Instead, create opportunities – make the meeting happen.

High profile people attract high profile people, as well as rising stars. Think of networking like a spotlight contest. Everyone wants to get into the light. So you need to go where high profile people go to be in the spotlight.

How do you find the spotlight?

Watch the media. Newspapers, especially local ones, are filled with success stories about rising business stars. They write about the latest award winners and the fastest growing businesses. Also, they list upcoming seminars where these people will be speaking.

1.     The easiest way to meet them is by going to the seminar and introducing yourself. Sounds simple, does
n’t it? It is!
2.     Be noticed. Wear something that stands out – a funny tie or a weird hat. If you are the same as everyone else you will be forgotten.
3.     When you get there, sit in the front row and ask questions if given the chance.
4.     Meet as many people as you can. Pass out your card to everyone you meet; collect theirs. If you sit at a table, place your card at every chair.
5.     Don’t sell your product at the meeting, though. Only sell yourself!
6.     As soon as you get back at the office, email everyone you met and tell them what a pleasure it was to meet. Wish them well in their future. Provide full contact information.
7.     Save everyone’s cards and enter them into your database, noting the date and function where you met. This provides a track record of everyone you meet.
8.     What if the person is not holding a seminar or does not show up at a seminar that you attend? If they won an award, send them a letter, not an email, congratulating them on their achievement. Again, don’t ask for their business, just offer your congratulations.
9.     Imagine, today, you meet someone on the rise. You save their card. In 10 years, they are president of a huge corporation that you want to do business with. You present the business card you saved. You mention the first time you met. Do you think this person will be impressed? You better believe it. Do you think you will get their business? More than likely! How do I know? It has happened to me on many occasions.
10.  Get out there and start sculpting your network. Design it. Shape it. And if you plan it right you won’t have to ask for the order. It will be given to you.

  2nd   You have successful career in the mobile food industry,currently you have been sharing you stories speaking on various stages
in Toronto. What words of wisdom would you share to entrepreneurs starting a new business?

The foundation of a solid occupational network rests on you and your centre-core focus comprised of beliefs, values and ethics. Combined, these powerful elements can drive you into action toward business betterment. When you attract like minded people, doors will open on the other side, expect to find unanticipated growth opportunities.

Work on your foundation by finding your focus. Then build a structure that attracts others with a similar core. Putting this theory into action can be tricky, as focal points differ. Complicating it even more is the fact that individuals tend to believe their particular values are the right ones.

When you let your core propel your actions, you begin to entice a business circle of like minded people. As more people believe in you and your ideas, business will flourish.

If you are not aligned with your focus, you may be trying to mould yourself to other ideals. As we mature we adapt to our families, schools and careers. At the expense of what we believe, we have a habit of embracing values of one group after another.This way of thinking may get us accepted on a surface level in many areas of life, but building an enterprise using this strategy could lead to disappointment in the long run. If you are not true to yourself, you can not be true to others, and you may lose business support when you need it the most.

Growing up in a troubled family, StomachMan A.K.A. Richard Zinck taught himself how to be strong, bold and innovative to deal with the situations in his life.
In business he is a progressive thinker with non-conventional ideas. Featured in The Toronto Sun, Saturday Night, and Profit Magazine, Zinck became a modern-day hero in the Sandwich Industry.
Named one of the top Entrepreneur’s of the Year for Ontario in 1995, and nominated for Canada in 1996, Zinck is a man of action. Always on the move, he will leave you wondering what he will do next.

Best Regards

Richard Zinck
6-295 Queen Street East, Suite 482
Brampton ON L6W 4S9

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