1st
You have spoken on
the importance of having a coach, can you share the importance of why?
I will have a coach
until the day I retire. They are responsible for tripling my last year’s
revenue in only my second year of business. You don’t know what you don’t know.
Why shouldn’t you shortcut your way to success and find out what to do to grow
your business from the experts? My coaches have taught me how to overcome my
own limiting beliefs and internal barriers. Family and friends are nice.
Mentors and networks are great. However, nobody can give you direction and keep
you accountable like someone who you are paying at a high level.
2nd
Recently you had shared
insight on your book "Gentle Marketing" can you share some strategies
on how that works?
There are 4 parts to Gentle Marketing, the art
of gently attracting clients instead of chasing after them. The first is to be
different than all the others in your industry. The second is to have a very
tightly defined niche
. This is deciding what you’re an expert at and who your
ideal target clients are. The third part of Gentle Marketing is the
Messaging—what to say to your ideal clients to get them to throw their credit
cards at you and lastly Gentle Marketing is about constantly being in the world
of your ideal client. If you apply these principles to your marketing, it is a
surefire way to success.
The trick is of course, how to pick your niche and
that’s why I’m more a niching coach than anything else because that’s the
biggest pain for most small businesses. Stats show that the second highest
reasons why businesses fail is the inability to niche properly. Without a
niche, your marketing is like a tourist with no map.
About:
Chala Dincoy is the CEO and Founder of
Coachtactics, www.coachtactics.com. She’s a brand marketing expert who helps small
businesses feel like a NATIONAL BRAND
No nonsense coaching to
grow your small biz
Chala Dincoy-Flajnik
Award Winning Marketing Coach
Coachtactics
tel 416 258 3986
email chala@coachtactics.com
facebook coachtactics
twitter @coachtactics
LinkedIn Chala Dincoy
Youtube Coachtactics
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