Friday, September 25, 2015
Book Review : Everybody Writes
"Everybody Writes is a must read for anyone writing, blogging. Ann Handley give you the gold nuggets of wisdom that will give you the strategies,insights and tips to create more effective articles that you readership want to read! " Jim Pagiamtzis Author, Speaker and Blogger
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing.
And that means that we are all relying on our words to carry our marketing messages. We are all writers.
Yeah, but who cares about writing anymore?
In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary?
Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.