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Saturday, August 15, 2015
Interview : How to be the Extreme Expert in your niche
Aug 13, 2015
Kacy Catanzaro American Ninja Warriors 2014 Winner
I look for inspiration to get me through tough times in my business and
in life, I look to sometimes the not-so-obvious role models. Here's 5
foot tall and 100 lbs, Kacy Catanzaro who became the first woman to
master the athletic reality show American Ninja Warrior's course. I
watch her psyching herself up and taking deep breaths before difficult
jumps. I watch her recover from almost-falls and I see her speeding
through this insane maze of challenges, making it look almost
effortless. Who do you watch when you want to be inspired?
Wishing you and your brand a rocking week!
Interview: How to be the Extreme Expert in Your Niche
Click on my pic to listen
My friend Gene Hammett from Leaders In The Trenches interviewed
me about niching and how to grow your business through this method.
Here is the article that accompanied the interview.
Here's the interview:
you familiar with what it means to be the "Extreme Expert?" Today's
episode is about niching down your business so that you get to serve
exactly who you are meant to serve. This is what works. This is what
will determine sustainable success for you, your clients and your bank
account. Lean into this episode for some new insights around letting go
of the fear of niching. Chala Dincoy reminds us that each of us possess
our own special form of strength and magic.
Why is there so much resistance towards niching down in the marketplace?
to Chala, when it comes to established biz owners who consider
themselves creatives, they desire a variety of work. They want to work
with different industries and different problems. The other problem is
that they aren't marketing but rather are waiting for referrals. Chala
says, when you are not known for something specific (i.e- you are not an
extreme expert) It is really hard to refer someone to a generalist. So
in turn, they also don't receive many referrals either because their
service is so generalized.
found herself in the trenches herself when she couldn't figure out her
own niche. What she took away from her experience in the trenches was 3
very telling criteria. Your niche must be:
Fit for you, your personality and skill set. Passion + skillful. Score them on a scale of 1-10 (10 being the highest)
Dollar potential (score this on a scale of 1-10 - 10 being the highest)
Access (score this on a scale of 1-10 - 10 being the highest)
up the 3 scores. Then compare them with the different combos of
different niches. You can then logically compare and this provides a
very black and white perspective on what direction to take.
shares an example of a client of hers who wasn't sure if they should
specialize in closet organizing or garage organizing. Research revealed
there was way more profit in garage organizing and less hours of work.
It also positioned her client to stand out. It bugs Chala when people
let gurus or CEO's tell them what their niche is. What Chala helps
people do after they narrow their niche down is ask the people in that
niche if they'd actually purchase the services. This validates the niche
in a real way!
What about people who can't have enough solid conversations/interviews?
Chala says... There is no excuse! Chala has turned walking through this process into a 2 day workshop.
Day 1: Prearrange 15 different calls. 5 calls are delegated for each of
the 3 narrowed down niches. Her clients also prepare a questionnaire
with the purpose of narrowing down the needs based on the conversations
they have. Day 2: Is about taking the data and modifying their messaging and marketing plan to match their niche is. The 2- day workshop supports them and keeps them accountable.
you have a question about marketing, social media, networking or career
success? Sign up for a personal 15-minute coaching session with one of
our experts when you arrive at the Trade Show. All advice is free and tailored specifically to you and your situation.
Meet our Marketing Coach, Chala Dincoy, from Coachtactics In your 15-minute coaching session, she can help you if you're:
Unsure about where or how to market
Not getting enough new clients
Wondering how you're going to stand out amongst your sea of competitors
Chala Dincoy is the CEO and founder of Coachtactics.
She's a market demand expert who helps entrepreneurs package their
unique expertise and tap into their qualified buying market. In her
former life, Chala was an award-winning marketer at companies such as
Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20years.
Now she's a certified business coach, the author of Gentle Marketing: A
Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV,
the National Post, the Ottawa Citizen, a radio segment host on the
"Small Business Big Ideas Show" and a video blog contributor to the
Meetings + Incentive Travel Magazine. Chala dishes out big advice that's to the point, accelerates your growth and is like ROCKET FUEL for your business! For more about Chala, please visit www.coachtactics.com
Date: August 18, 1:00-4:00 p.m., August 19, 12:00-3:00 p.m. Be sure to sign up early on-site! These coaching sessions are sure to fill up fast.
Location: Metro Toronto Convention Centre
Investment: Education Pass $99 includes Trade-show Pass plus in-depth education
hardest part of determining if there's a viable Market Demand for the
way you've positioned your services is not knowing how to do it. That's
why I've designed a 2 day completely hands-on intensive experience where
I teach you how to:
Figure out who your different Buying Markets (ideal clients) could be
Reach out to them to ask them a series of discovery questions
Ask the questions to determine the viability of your current niche
Determine the viability of new ways to position yourself
Find a more profitable and faster growing segment of ideal clients to tap into.
Download Chala's Audio ... 5 Key Questions To Identify Your Qualified Buying Market and Get More Clients!
Want more help than just an audio, check out my 2-day Market Demand Intensive here
Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program
you've been wondering how to grow your business or you've just started
your venture and are clueless about how to get clients, you need help.
Marketing help to be exact. I created this special program just for you,
the start up.
The Program consists of a multimedia training using audio, text and templates that include:
-How to find your ideal client
-How to package your services/products for that ideal client
-What to say to your ideal client to attract them both in person and online
-Where to find them
-How to talk to them to close the sale
In addition, the Program Offers:
*Unlimited email support
*A copy of my 2 DVD Set: Rocketfuel Your Marketing
*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!
*A Clientometer kit: my own invention to increase your sales
Click on the video to watch my advice about how to pick a brand name for your business
Watch my Networking Tip for my friend Jennifer Beal's Business UnleashedTV
Jennifer Beale and Chala Dincoy Interview
Watch my Speaker's Reel
Coachtactics Small Business Marketing Speaker Reel
Discover Your Personal Brand
Have you ever felt 'lost' as a leader? Are you an entrepreneur who is looking to find your voice?
1 1/2 day conference is on Aug 14-15, features 450 delegates, 8
keynotes, 8 panels, 8 workshops and 50 of the biggest experts in
personal branding. They will be sharing their personal stories
and key insights and tools on how you can set yourself apart, become a
valued leader, and connect to a deeper purpose and drive within