Question 1:
How do you build client relationships on digital media?
Answer:
Think about what it is that your clients constantly ask
you for advice about, and what are their most common concerns. Some of
what they will ask you for is advice, and your expert opinion, something
that you tend to offer in conversation for free. Why not provide this
advice digitally. Create content, speaking to the deepest concern of
your clients. Your clients already see you as an expert authority in
your field, you can lend your voice to various topics of their concern
in the format of newsletters, webinars, blogs and ebooks.
Question 2:
How do you use mobile apps to keep customers engaged?
Answer:
It
is very important for any business, to be visible at all times. Being
in the consciousness of the people you market to, increases the
likelihood that they will come to you. The majority of your clients have
mobile phones and spend a considerable amount of time, paying close
attention to their mobile device. You can make it more convenient for
them
to communicate with you by offering them access to your business,
through mobile apps. Share your expertise through a mobile app, so that
your business can be more than a business they patronize from time to
time,
instead, be a business that makes a profound positive impact on
their lives. The content is important, because the content you share has
to offer real value to whoever you engage. The added visibility and the
added value you offer through your communication, develops trust and
loyalty with your brand.
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Gregory Turner
Co-Founder & VP Of Operations
4tune Interactive Media & Brand It Well
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Yes, this is mobile business with a conscience :-)
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