In the process of transition from being in a professional in a corporate environment to entrepreneurship, they will unwillingly fall into several networking traps. In time they will realize and get better in the process, until then below are certain areas that they will do incorrectly for the first few years.
1st. Talk to much
We have been talking and having conversation for many years, when it
comes down to it. They will be so excited and passionate about their
business (rightly so) that they will not be able to stop talking about
than and everything else their doing. The professional they are speaking
to may be able to hand some it (but not all of it!).
This will get better over time as they rejection begins to continue and the follow up phone calls and emails don’t get answered.
2nd. Give out Business cards to fast,
There is a term that Cindy Mount from BNI calls “spray and pray”
that many new entrepreneurs do. This is the act of going into a room and
giving your card to everyone and saying ” this is my new business call
me and let’s me show you the amazing plan, its awesome!” This too will
lead to failure in more way than they can image, from business cards
being thrown out in the garbage at or after the event.
The entrepreneur receiving it will put you in his or her “crazy
networker” mental folder and not go near you at any future events, or
any time in the future refer you business.
3rd Not listening enough
From Talk to much mentioned earlier to not
listening enough. My mentor always said ” you have two ears and one
mouth, you the proportiantly” This is such a simple statement to make
but a hard habit to break!
It all comes back to the excitement of passionately sharing your
business over and over again, but not taking time to listen and possibly
ask a great question! (will deal with this issue shortly”
4th Not asking good questions.
Many networking experts from Bob Burg Author of
Endless Referrals and Ivan Misner founder of BNI have always say in
their training about the importance in asking open ended questions so
that you can engage in a conversation of mutual benefit. Not ask good
questions will lead into a very short and no responsive conversation
where you will not engage the person you are speaking too at any level.
5th Bad body Language
Being part of environment of professional
entrepreneurs having proper body language is a big reflection on who
they are and how they treat their business. It may seem as a minor thing
but there could be huge way of not being an attractive and interesting
person to speak to. Moving your hands all over the place in
conversations to not standing still and facing who you are speaking to
will not create great speaking environment. Crossing your legs, folding
your arms are not positive body language attributes to use in a
6th Not offering value based information
The ability to have an engaging conversation
that of meaning is important to you and the person you are engaging in
conversation with. Not offering a tip, suggestion or recommendation
doesn’t put you in the position of being able to possible get some great
information in return or perhaps more! There is lots of value that you
have access to, that you can share and be of service. Not doing that
puts you in position on not getting a business card or anything else of
value from the potential networking attendee.
7th Not having a giver mentality
Bob Burg Author of Go-Giver shares in his book that it’s the power of
“sharing value on ongoing basis” is where the true magic begins. Not
having the giver mentality will only create a frustrating experience in a
any networking environment. Being able to be a natural giver of your
talents, insights and experiences will only enhance you ability to
community and have better conversations. There is statement made by many
” what goes around come around” being a giver will tell you the world
and universe and other in the room that are a give and are ready to be
Be aware of this seven mistakes as you begin your networking journey
and make an mental effort to not go ‘through the rabbit hole” with any
of these in the long term. It will not only affect growing your business
but also make money with it too!