Tuesday, January 24, 2012

Spotlight: Terry Holdershaw

1st   What got you interested in becoming a DJ?
When I was in high school I DJ'd for our school radio as well as house parties and school fundraisers. I was very involved with music, playing saxophone and guitar in several different bands as well. I always had a keen interest in sound and audio production as I took a specialty audio course in high school as well as operated the sound and lighting for school drama productions. After high school I moved to Toronto and graduated from an Audio Engineering Technology program. While in college a friend of mine was a DJ for weddings, corporate events and bars. This really caught my interest as something I wanted to do and realized that it was possible to make a career out of something that I loved to do. This is where it all began professionally.

2nd  You have an amazing website which gives your potential customer information regarding quotes, testimonials and social media bookmarks. Brand recognition is important tool in the 21st internet marketing. How much time would recommend promoting online and offline business activities. 

You definitely hit a key factor with brand recognition. This is very important and took me a while to get it right. Last year we actually went through a minor re-branding and we're now really focused on making sure we brand and market Scotia Entertainment in the same manner on all media. It is super important that all of your marketing and promotional material is 'branded' the same from your website to social media, print, business cards, etc. As for how much time to put into promoting your business, this is always a tough question. It's not so much how much time as it is how effectively you can use your time. With social media I think it is important to be online at least 30 minutes a day and not just to look at your friends kids photos, etc. Ideally you would like to be on social media first thing in the morning and then again in the afternoon or evening. Actually focus on your business page, posts, likes, shares, comments, etc. With blogging, I would recommend having a new post out every week or two. With both social media and blogging, if used properly, the more time you can put into it the more you will get out of it. Offline business activities are also important, networking can be a highly effective and low cost way to grow your business as well. The proper combination of online and offline promotions as well as managing your time and learning the best practices will give you the best results. The biggest misconception about online marketing, social media or networking is that you can just sign up and business will start coming your way. It's not quite as easy as that, think of it more like building a healthy relationship rather than a one night blind date. The biggest tip I could give would be not to push for a sale, but rather be willing to help others and give out useful information. The more you give, the more you will get in return, it will take time and patience.

Terry Holdershaw
Scotia Entertainment Services
Professional DJ | Live Entertainment | Audio-Visual Services'We Are The Entertainment Specialists'

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