Thursday, April 11, 2013

Book Review: Content Rules

  Enjoyed reading Content Rules, I met Ann Handley in Toronto in February 2013 at the DX3 Show at the Metro Convention. Below are some insights from the book.

  "Produce great stuff, and your customers will come to you. Produce really great stuff, and you customers will share and diseminate  your message for you. More than ever before, content is king! Content Rules!"

"Content drives conversation. Coversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for you business, with an ability to stir up interest, further engagement, and invite connection, And that's when things get interesting."

For more information on Content Rules see below
Learn more
 Learn more
Twitter: @thecontentrules

 Download a checklist to help in the right path
Learn more about extras

                                            Author Anne Handley and Jim Pagiamtzis at DX3 event in Toronto

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