5 Ways I Can Tell That You're NOT Serious About Your Business
Why
do 80% of businesses fail in 5 years? What makes the difference between
struggling and thriving in a business? I ask myself these questions as I
stroll from one networking event to another while I meet hundreds of
businesses a year.
Here is my answer as the 5 signs that you're oh-so-not-serious-about your small business.
1. You Haven't Made Much Money In It For Years
If
you have always made around what's considered welfare level of income
(in Canada I think it's around $20K/year) and that's ok with you, I
don't think you're serious about your business. It also tells me that
the fact that this has been going on for years without you doing
something to change it speaks even louder about your passion for your
business.
2. You Prioritize Everything Else
When everything
else comes first and your clients come last, they can feel it. When
your family, your sick cat, your day job, your new certification
program or your travels come before building your business, you are
essentially a hobbyist playing at owning a part-time interest. Coming
from someone who moon lighted for 7 years in my last corporate job, I
can tell you that once I got serious about my business, I simply left my
day job.
3. You Don't Have A Strategy
If
every year you're trying a new marketing gimmick you dreamed up, if
you're copying your competitors to see what things they're doing to get
new clients, if you are throwing spaghetti at the wall to see which
niche sticks, then you don't truly have a strategy and that's the
biggest sign to me that you are not serious about your business.
4. You Have A Free Email Account
I
can't tell you how many times I see this. If you're serious about your
business, you usually get a website AND an email associated with that
website. If you're still operating your business on free mail, it tells
me that you are not even serious enough to spend $19 per year to
legitimize it with an email account.
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