Sunday, September 15, 2013
Book Review: Partnership Marketing by Ron Kunitzky
An awesome book that covers the many facets of creating successful parternerships. Below is some great insights from the book. Thank to Vito Marchese for letting me borrow the book
"A collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each other respective goals. The need fora partnership marketeing program exists by leveraging the complimentary strengths of another organization pursuing a like customer base."
In early chapter he called Leveraging Partnership Marketing Assets he shares choosing the right marketing vehicles for the right reasons, there many to choose from websites, webinars, advertising, content, email marketing, text message and of course social media.
There is great chapter that he shares the ECP: Economic Connection as Partners. This is important make sure you choose the correct strategies partners for you brand that will create the best results in ROI (very important) but also puts your brand in the right position to grow and thrive.
For more information on Ron Kunitzky
Partnership Marketing blog