During the year have had the opportunity to meet Tibor Shanto through the SOHO events held in Toronto. Few months ago he shared insights on his book Shift "Turning prospects into Customers" at the Toronto Action Summit held by Andrew Skelly.
Recently read the book and found to be very impressive and went through a number of great illustrations that every entrepreneur should follow no matter in dealing with B2B or B2C.
1st>Shift is always happening where we realize it or not. At the beginning he shares a powerful action for you do that illustrates shift and sets up the book for a powerful and learning base read.
2nd>Chapter 4 talks about “Emotional Favorite and how important it is to create a powerful connection with your potential client and customer and specific insights in what to do to strengthen that business relationship.
3rd>Chapter 5 is called “Trigger event Referrals” this is the lifeblood of any business. There are specific types of referrals that are explained and how they have an impact on how they promote you and what you do. Simple and easy to remember applications to give new energy to a great resource.
The book is great example of the Get Connected Make it Happen in action from a step by step point of view.
Tibor Shanto had leveraged 20 years working in various sectors and provided perspective how this information can be used to, shorten sales cycles, increase close rations, create double digit growth. Known as “brilliant sales tactician” Tibor show organizations how to execute their strategy by using the right information to created the perfect combination of what are the tactics to apply and when.
Jim Pagiamtzis is a published author, writer and entrepreneur who has written for the Toronto Public Library spoken at Universities, Enterprise Toronto, Initiative TO on How to be come a networking Success and How to attract Mentor in Business Life and Success. You can be email email@example.com if you interested in being featured in future spotlight articles or have him come and speaking to sales or marketing organization