Jim's Review
A riveting account of what happened to Starbuck as Howard Schultz decided to take back the reigns and reinvent the company from the inside out. The highs and lows from internal company issue to how the external forces brought pressure toward Starbucks trying to be the company Howard envisioned they should be.
9 out of 10 stars
About book:
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
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