Saturday, April 18, 2009

What's your Brand?

Special Guest Post.

Few weeks ago I went to a seminar by Mike Leon of where he talked about how important branding is. Below is a great illustration of this. Enjoy!

Each and everyone one of us is a brand!

You've heard that one before, right? Whether you're interviewing for a job, or meeting someone for the first time, the image you portray is the impression you create.

To my family, I can be the one-line-cracking comedian. To my friends, I can be the married guy who's got his head on straight and knows exactly what he wants. To my former colleagues, I can be the most accommodating co-worker they'd ever met. Now, I may or may not be any of these statements, depending on how past actions have created certain assumptions of myself.

Nike creates an impression with, "Just Do It"
McDonald's creates an impression with it's grammatically incorrect, "I'm Lovin' It"

Just as companies are brands with slogans, we, as individuals, are also brands with slogans. It's just a matter of figuring out what each of ours is! My slogan, you ask? It's the name of my blog! I'd like to think that I break through the clutter and differentiate myself from whichever social setting I'm in, while still pleasing those around me.

So, then, what's yours? I can't tell you what it're your own brand!

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