Wednesday, April 15, 2009

How Do You Market and Promote "You" ?

Whether you are an entrepreneur or an employee you need to market your skills and abilities.

You can’t market yourself 24 hours-a-day, 7 days week, there are tools that can effectively do it for you. Success is directly related to how you are perceived, which is related to your exposure in the market-place. Better credibility will bring more visibility therefore there must a specific intent of how you use online (internet) & offline (contacts) to promote your talent and experience.


For the past few years social networking websites have exploded as the new medium to promote you either personally or professionally. LinkedIn & Facebook can both be used in effective ways to promote your skills and abilities and business. A few months ago I received an email from a contact I had met at a networking event stating the features of Facebook and the benefits of being connected with him through stories and testimonials. He made an effective presentation. During the next three months I found school mates, received referrals and information on various events.

Increasing your visibility is recommended by many entrepreneurs and coaches. Research, locate and meet potential people that could assist in your employment search or expanding social circle with various authors, speakers and community leaders.


Create your own blog; it’s simple and free. Once you register, you get your own URL, which is like your own website. This can be used to write self-promotional articles about you. Or write a brief article on a hobby or activity you enjoy. This is a powerful and effective way to expose your talents and experiences in various fields.

Business Networking

There are numerous symposiums and seminars held throughout the Greater Toronto Region on a weekly basis. The importance of attending and participating is critical in accessing unadvertised jobs referred to as the “hidden market.”

Businesses know the significance of “Word of Mouth” as the best marketing method, so why not apply it to YOU. Tell everyone you know that you are looking for either a job or more business and tell them what your skills & strengths are.

Having your own business cards and a 30 second elevator pitch are critical to being prepared in talking to potential employers or business clients. While attending an event last year I picked up one business card which resulted in contributing to three online articles. This led to more visibility and to a talk that I was asked to do at an IT Job Fair in Toronto.

Follow-up with new contacts

As you collect business cards, the next step is to create a computer database of contacts you have made. You can use outlook or contact management systems (ACT) to update and maintain information.

Follow-up by sending a letter, email or phone your contacts on a monthly basis. Keep them updated on your search by sending a mini-bio of your achievements and experience. If you do receive a referral, make sure you send a thank you card, email or phone in appreciation.

Action will lead to progress, leading to rewarding results. “Get Connected, Make it Happen!”

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