The Lego Story: Book Review

                                                                                       

Jim's Review

This is a totally a mesmerizing book to read from beginning to end!

Jens Anderson takes you on journey on the early days of the family and struggles they faced to the worldwide phenomenon of Lego and the growth all over the world

Today Lego is not just pieces you play with your kids and family members. It has evolved into movies and collector all over the world showcasing what they can build

Lego Master Tv show is in its fourth season and truly amazing experience to see Lego masters from all over the U.S.A build some spectacular pieces

10 out of 10 stars

About book

“Absolutely essential reading for every LEGO fan.” —Blocks

The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company

"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.

A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand. https://www.amazon.ca/LEGO-Story-Little-Sparked-Imagination/dp/0063258021/ref=asc_df_0063258021/?tag=googleshopc0c-20&linkCode=df0&hvadid=581372490680&hvpos=&hvnetw=g&hvrand=16512276014046628061&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9000967&hvtargid=pla-1644148973196&psc=1