Jim's Review
This was a powerful book to read from the beginning to the end. Michael Sonick talked about networking (my favorite subject) Mentorship and his mentors Dan Sullivan ( who I also have met!) and his powerful personal stories.
There are so many strategies, tips in this book that propel your business to a new level very quickly, some can be done quickly and others will take time to start, yet in the end will yield the results.
10 out of 10 stars
About book
YOUR PRACTICE (BUSINESS) IS MORE THAN JUST ANOTHER PROCEDURE
In Treating People Not Patients, Dr. Michael Sonick provides an invaluable look into the principles that have allowed him to create a state-of-the-art patient centric practice. His back and front stage processes are not only applicable to the practice of dentistry, but to any business that serves people. His insights will empower you to grow your practice or business by changing how you view the people you serve and your role as a professional. You will . . .
• Discover the role hospitality plays to make people feel better
• Understand the power of great service through human connection
• Learn how to create a first-class impeccable office environment
• Build a servant hearted team that provides a WOW experience
• Value mentorship to build excellence into your practice
• Establish and exercise integrity in all of your work.
Alleviate Fears and Establish Trust to Relate Better with Your Patients and Customers Today!
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| Jim Pagiamtzis and Michael Sonick at conference in Toronto (November 2025) |


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