The Psychology of Pricing: Book Review

   Practical Guide to Setting Prices with Confidence. Earn More as a Freelance or Small Agency Owner                 

Jim's Review

This book is 400 pages and worth reading every single page!

There are so many strategies, tip and expertise advice in this book it will literally transform your business overnight.

The ability to price you business and have your clients say YES! may seem like living in another universe yet this book shows you the magic formula to make it happen!

10 out of 10 stars

About book

This book is ideal for freelancers, small agencies, solopreneurs, and entrepreneurs offering the following services:

• Web designer
• Web developer/programmer
• Graphic designer
• Internet marketer
• E-commerce/WooCommerce specialist
• Blogger
• Influencer
• Content creator
• Writer
• Editor
• Photographer
• Videographer
• Translator
• Voiceover artist
• Plugin developer
• Theme creator
• Other skilled services

The book was written with freelancers and small agencies in mind. The focus is on people who work within the WordPress ecosystem. However, most of the advice is useful for any freelancer who offers a service to the web community.

If your approach to setting prices is any of these, you need this book:

• You're not confident in the prices you currently charge.
• You basically ignore your costs and desperately charge anything.
• You tend to figure out basic costs and charge a little more than that.
• You're unclear on different pricing models but want to learn.
• You want to discover what pricing approaches may be ideal for your business.
• You want to get the price that maximizes your profit margin.

What To Expect

The Psychology of Pricing is ideal for those who want to boost profitability through increased confidence, an enriched mindset, and better pricing. Learn actionable skills such as these so you can excel in your business:

• How to choose the right pricing model for your services
• How to select the pricing model that best suits a specific client need
• How to price your services when you need to take into account these scen:
  • You're desperate for money
  • Rush jobs
  • Friends and family discounts
  • Difficult clients
  • Bartering
  • Nonprofit organizations
  • Request for proposal (RFP)
  • Pro bono
  • Substantial budgets
  • Strained business relationships
  • Stop gap work
  • Cryptocurrency
  • ...and many more
• How to calculate your pricing (with step-by-step guides) based on these models:
  • Hourly rate
  • Fixed rate / Project fee
  • Productized services
  • Retainer and consulting fee
  • Value-based pricing
  • Relative-value pricing
• How to calculate your costs
• How to get a client's budget
• How to reduce or eliminate the guesswork in your pricing decisions.
• How to leverage your talents for higher pay.
• How to gain confidence to breeze through the dreaded ”pricing talk.”
• How and when to use the most important pricing models.
• How to go deep into relative-value pricing to maximize income.
• How to embrace pricing and no longer see it as your enemy.
• Discover the psychological underpinnings behind pricing.
• How to better understand how clients think so you can close more deals.
• Benefit from step-by-step instructions, ideas that work, and scripts.
• Find out the small actions that experienced professionals use to make better deals.

Seven Sections Across Three Parts

You don't have to read the whole book! Just get to the sections the matter most to you. Each part can be considered a book in itself.

Part 1
Pricing Mindset
Client Psychology
Pricing Tactics & Strategies

Part 2
Pricing Fundamentals
The Essential Pricing Models
Relative-value Pricing: Unique Scenarios

Part 3
Pricing Alternative WordPress Business Models

This is a must-have book for those who are early in their career, but more experienced professionals may benefit from it as well. learn more and buy book