The Age of Persuasion- How Marketing Ate our Culture: Book Review

                                                                   

   Jim Pagiamtzis review
      An amazing book full of stories, strategies that can make an impact for your business in the 21st century!


About book:
The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube. learn more and buy book
           

Book Review: The New Community Rules: Marketing on the Social Web

                               
     Jim Pagiamtzis

    "An amazing book that provides strategies, tips and expert advise on the various social platforms. Must read!"


     About book:
        

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

• Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
• Learn the art of conversation marketing, and how social media thrives on honesty and transparency
• Manage and enhance your online reputation through the social web
• Tap into the increasingly influential video and podcasting market
• Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

                

Event Review: DECA Pre #ICDC in Mississauga

               It was an amazing day of learning, sharing and socializing in Mississauga,ONT

      This was a DECA special event preparing students for the DECA championships in Anaheim, CA in a few months.

         The goal of the days was for the students to share their presentation with trainers from various industries and get their feedback on improving their final presentations they have to make in a few short weeks.

            Dianne Ojar Ali and Sujit K Reddy also joined me for the day, We had done some previous events with DECA earlier this years.

           I was excited to learn and share feedback on their powerpoint and presentation skills.

       The students that were at my table were Jessica and Megan and before they day was over they had treated to a few strategies that I was going to us in my career moving forward!

             Megan O'Donnell had the biggest surprise from her presentation when she revealed that this case study was actually being used by the business owner!  It was amazing to see that all her social media strategies were being used and were beginning to show results.

              Jessica had uncovered branding fault with Nivea skin cream. Highly encourage her to reaching out to them to share her findings. She said she would!

            At the end of the day these students had learning better presentation, public speaking skills , how to leverage their personalities

            Look forward to them returning back with 20+ medals for Anaheim, CA in late April

Jim Pagiamtzis at DECA banner

DECA leadership sharing details of the day

registration table

Students and trainer from our table

Group photo of most of the trainers in attendance

                                                

Jessica, Jim Pagiamtzis and Megan

                                        
        of course  the food!

                   

Event Promotion: The Art of Marketing on April 3,2017

                           

         An amazing line-up of speakers get you ticket today  Learn more and get tickets           

Chronicle of Global Marketing 6 opportunties

International Institute of Marketing Professionals (IIMP)

Call for Editorial and Support Team Members for the Chronicle of Global Marketing Magazine
The International Institute of Marketing Professionals is a leading global professional association dedicated to developing and implementing marketing standards in order to advance marketing practice world-wide.

Currently, we seek volunteers to become part of the editorial and support team (see following list of roles) to launch and publish a quarterly periodical named "The Chronicle of Global Marketing Magazine". The publication will be distributed to marketing practitioners around the world in 192 countries.
TEAM ROLES:
1) Editor-in-Chief
2) Co-editors
3) Reviewers
4) Contributing writers
5) Graphic designer
6) Salespersons (commission will be provided)

If you interested in contributing and taking on one of the above mentioned roles, please write to hr@theiimp.org.

Magazine Review: The Art of Magazine

                                                                          

                Amazing magazine that share insight on leadership,sales and marketing.


                       Learn more

Book Review: Marketing in the Groundswell

                                                                             

"Groundswell is full of strategies, tips and amazing case studies that can learn, do and apply and make your business shine bright and garner the attention it deserves!" Jim Pagiamtzis Founder of 21 Connections and Core Certified Solution Provider Constant Contact since 2011

Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know.

The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers.

 Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses.

Why? Because they work-no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage
   
Buy book              

21 Connections: Special Event The Art of Marketing on May 25th

                                                                                             

SPECIAL OFFER

We are thrilled to announce that The Art of Marketing will be returning to Toronto on May 25th, 2015. This conference features five internationally renowned bestselling authors and thought leaders, who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don't miss this once-in-a-lifetime opportunity to gain a competitive advantage and network with over 1,500 of Canada's most influential marketers. This year’s speakers include:

Gene SIMMONS Co-Founder of KISS, New York Times Bestselling Author, Multi-Hyphenate Entrepreneur & Master of Brand Identity Topic: Branding & Creativity: Unleashing Your Inner Rock God in Business

Charlene LINew York Times Bestselling Author, Founder & CEO of Altimeter Group Topic: Creating a Coherent Social Business Strategy

Dr. Robert CIALDININew York Times Bestselling Author & World-Renowned Expert on the Psychology of Influence Topic: Influence: The Ultimate Power Tool

Nir EYAL Bestselling Author of Hooked: How to Build Habit Forming Products & Inc. Magazine's "Top 10 Marketing Books of 2014" Topic: Hooked: How to Build Habit-Forming Products

Brian WONG Founder & CEO of Kiip, & Featured in Forbes 30 Under 30 Topic: The Future of Mobie: Rewarding Everyday Moments

SAVE $50 PER PERSON WITH PROMO CODE: CONNECT32 (Save an additional $50 per person when registering 3 or more people at the same time)  Click here to get your tickets

Chala Dincoy Get Naked With Your Marketing-Jim Pagiamtzis

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        Welcome to small business marketing coach Chala Dincoy's (www.coachtactics.com) entertaining and eye-opening small biz interview series called Get Naked With Your Marketing. In this series, you can resonate with other entrepreneurs as they reveal their:


-the worst marketing mistakes they've made in trying to grow their small biz

-their biggest fears around showing themselves in their marketing and

-their one secret to success in marketing

This week, I spoke to my friend Jim Pagiamtzis from 21 Connections

About Jim:

Published Author, Speaker and Entrepreneur Jim Pagiamtzis is the Founder of 21 Connections where he shares strategies about, speaking and socializing your way to success.

Author of the book Get Connected 21st Century Online and Offline Strategies That Work, Jim shares insights on Networking, Mentorship, Social Media and much more.

Jim also speaks at the Junior Achievement of Ontario throughout the year and is the current ambassador of the Panam/ Parapan Games coming to Ontario in July and August 2015. 

                                                           

Jim Pagiamzis and Chala Dincoy selfie

              

Blogtalk Radio Inteview: Appreciation Marketing works!

                                                                        

              Great interview with Bonnie Chan Listen

Book Review:The Secrets of Power Selling - 101 Tips to help you improve you sales results

                                                                     






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Jim Pagiamtzis, Author Get Connected 21st Century -Online and Offline Strategies that work!

" The Secrets of Power of Selling shares 101 powerful way that you can learn, do and apply today!"
 

Praise for The Secrets of Power Selling
"Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge."

—Deane Parkes, CEO, Preferred Nutrition
"If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating."

—David Frey, Author, The Small Business Marketing Bible
"Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these."

—Michael Hepworth, President, Results Exchange Inc.
It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin?
Start with The Secrets of Power Selling! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more.
Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money



Buy book Click here

The Art of Marketing a huge success and the next day The Art of Leadership for Women

   It was an amazing day of learning, networking and winning some great prizes!

   Thanks to Peter Coyne for being awesome guest

     Check out review below I shared on LinkedIn:

   

Recently attended an event in Toronto presented by The Art of group. It was full day listening to leaders sharing insights, stories and experiences in the field of marketing. Below are some key points some of the speakers shared.

Scott Stratten Author of Book of Awesome shared stories on how not to use QR codes and the power of branding from logos to customer service.

Denise Lee Yohn Author of What Great Brands Do. She shared how brands have made huge errors in communicating their message of their products and the lessons learned on how they made them a better company moving forward.

Malcolm Gladwell Author and University of Toronto Graduate share stories of two amazing business owners who in the 1920's made decision that shaped and changed the future of transportation.

Matt Dixon Author of Effortless Experience shared insights on the importance of loyalty and and how businesses can create better engagement online and offline with their new and existing customers.

Marc Ecko Author of Unlabel share this inspiring story of he became an artist and evolved into an successful entrepreneur. Sharing is powerful formula of success he qualities of determination, persistence are important being are part of a longer equation of success.

For more information on future events got to Learn more

                                                 

Scott Stratten sharing insigth on QR codes

Malcolm Gladwell sharing some historical stories

                                                        


                                            

Denise Lee Yohn sharing insights on What Brands Do

                                                    

Marc Echo sharing on his book UnLabel

                                                  

Jim Pagiamtzis at The Art of and Detonate Group media wall

Jim Pagiamtzis at Tangerine media wall

Peter Coyne and Jim Pagiamtzis ant The Art of media wall

                                                          

Detonate Group Pin it to Win it Business Card poster

                        The Art of Leadership for Women
                                                      

Author Katty Kay sharing insights on her book Confidence Code

Wendy Mesley interviewing Martha Stewart

                                           

The Art of Magazine

                                                              

Spotlight: Dwania Peele

1st  Can you share why you started Canadian Small Business Women?

Canadian Small Business Women is a website and blog that aims to provide aspiring small business women of Canada a place to find all the resources required to start a business.  It provides marketing tools for current business owners who wish to take their businesses to the next level.  The blog feature provides a unique opportunity for experts to give advice to readers on different topics relating to Small Business.

The Home Page of the website provides an Event Calendar that shows various Small Business and Entrepreneurial events that are happening across Canada.  Users have the ability to submit events via the Contact Us page for consideration.  There is also the opportunity to advertise at an affordable price via banner ads or thumbnail ads on this page.

The Directory Listings page allows users to submit their business information to be listed on the site.  The unique capability of this feature is that it is FREE to list your business along with an image, a short description, and email address and a phone number.

The Resources page is split into two portions – Startup and Marketing.  This division allows users to pin point the necessary information they require in a short amount of time.  There are also advertising opportunities available on this page.

The blog portion of the business offers a special feature called Canadian Small Business Woman of the Month.  This allows business women to submit a short autobiography or a bio of a fellow business woman to be featured in an article.  It also gives the reader the chance to receive advice from experts in various fields related to small business such as Small Business Banking, Social Media, Financing, Taxes, Business Management, Business Development and Web Development.

 

2nd  Can you share insights as to why its important to networking, share you business and learn from other successful women?

Networking is important because it gives you a chance to learn from others.  It is important for women to network with other women (not exclusively) in order to learn how to juggle the many responsibilities we hold and still be successful in business.  As women, we need to learn to develop our own definition of success and know that it is possible to be a successful business women as well as a successful parent and partner.  

IMMIGRANT WOMEN'S SMALL BUSINESS EXPO -OTTAWA OR TORONTO

WE ARE SEEKING EXHIBITORS, VOLUNTEERS, SPEAKERS AND SPONSORS.  EMAIL FOR INFO.

FOR FREE TICKETS:

TORONTO: www.smallbizexpo2014TO.eventbrite.ca

OTTAWA: www.smallbizexpo2014Ottawa.eventbrite.ca

Dwania Peele

Executive Director and Owner

416-528-5453

21 Connections Special ; Sales Opporutnity and Canada Job Expo (March)

It has been a great experience to share insights on the power of LinkedIn at the Canada Job Expo for the past few years.

Look forward to the next event on March 19th detail below
Learn more

I have shared some career opportunities in the past and your feedback and response has been great.

Currently working for a staffing solutions company in Mississauga and have a career opportunity below:


1st  Opportunity (entry level)

  Job information

- Printing and Software solution Company
 -Fortune 500 company
- 70% outside Sales
 -30% inside sales
 -30k yr to start
 - GTA region
  --have the best B/B training in North America

  Requirements:

 - need your own vehicle
  - excellent presentation and communication skills required
  - ideal for University or College Graduate (Marketing, Sales)


 email resume to jpagiamtzis@peoplesoft.ca and
Call me directly at 905-277-4455 ext 21 

2nd opportunity (Senior level)

 Director SMB with EMR experience
 100k with bonuses.
10 yrs experience minimum

 Call for more details for position


feel free to share details with anyone who may be interested in this role.

 The next Canada Job Expo is March 19th

 Learn more 

  Look forward to sharing more amazing opportunities in the future.

Jim Pagiamtzis
Professional Search Consultant with People Store (Mississauga)

Spotlight: Hanan Pereira

1st:

You have been business owner for a couple of  years. Can you share on business success lessons from you journey?

I bought a business that I've had no prior knowledge or experience with it. A distribution company that sell variety of products to cafes & restaurants such as paper/plastic cups, all kind of plastic trays, chemicals, paper products and some food . We had a warehouse, a delivery truck and of course employees. I had to start selling about 350 items from day one, created relationships with existing and new customers as well with suppliers. Huge task that people are astonished how did I took the risk and managed doing it.

I have an extensive experience in sales and marketing, a people person and good management skills.  I had a dual role of  operations & sales manager. The learning curve was very short, I worked more than 12 hours a day and eventually succeeded to triple the sales. I eventually the sold the business after four years.

The lessons from this journey - one has to be a risk-taker plus having a skills-set  of creativity, flexibility & an ability to build and maintain personal relationships, all the above helped me tremendously  along the way to achieve my targets.

2^nd

Sales is an ongoing journey and process of implementation. Can you share some sales strategies?

I believe sales is an art and to be a successful sales person, you must love communicating with people, be a great listener and problem solver, be genuinely interested in helping customers and looking constantly as to how to serve them better and address all their concerns & demands.

Those who lack patience or don't have the above abilities "under their skin",  wouldn't not succeed in fulfilling this job, those are the ones who wish just to close the deal as quickly as possible, and move on to the next customer, with no interest at all in following up with the old ones or referring back to their requests...

If you aren't willing to call back your customer within 15-30 minutes (very uncommon response time in Toronto) or respond to his email within that time frame - I foresee that within short period of time, he would turn his back on you!

Hana Pereira

h_perahia@hotmail.com