Are Your Sales Messages Hurting Your Business?: Special Guest Post

How many potential clients are you losing each day? 
Think of it. Every day you deliver marketing and sales messages to clients and potential clients through your website, email, social media, voice mail, presentations, advertising and other vehicles.
Sending your message is one thing. How it is received however, is quite another thing.
And when you fail to send the right message to the right person, the right way, your message is not only getting lost, it’s hitting you where it hurts the most – your bottom line.
Why? Because when potential clients tune out your message, are confused as to what you offer, or simply don’t care about what you have to say, they’re going to go somewhere else to buy what they need.
Leaving you with lost sales and missed opportunities.
Day after day, month after month or year after year, these lost sales can add up to hundreds, thousands or millions of dollars in lost revenue for your business.
Got your attention? Good, because nowadays, no one can afford to leave money on the table. Trust me. It’s far better in your pocket!
So, how do you find out if your marketing or sales messages are hurting your business? It’s simple!
If you’re not generating more leads for your business, increasing your sales, or even not getting potential customers to respond to you (curious about what you have to offer), then it’s time to change your message. It’s not working.
And only when you change your message, will you change your success.
Change your message. Change your success.
Changing your marketing and sales messages is easy. I know. I’ve spent over 25 years in the marketing/advertising field, crafting messages for a who’s who of Who’s Who.
The most important thing I learned was this. When you create the right message, to the right person, the right way, good things happen. And people will come to you, curious and interested in what you offer.
How do you send the right message to the right person the right way? All you have to do is remember these 3 things…
1. The right message is about your customer, not about you. Nobody cares about your product or service (well, except for you and your Mom!). You can “blah, blah, blah” about your product or service all you want, and people won’t give a hoot! They only care about how your product or service will help them. Put that in your sales messages and you’ve got their interest.
2. The right person is the one you want listening – the customer who has a need or desire for your product or service. So, it’s essential that you get to know your customers’ needs, wishes and wants. The more you know about your customers, the easier it will be to craft your message to fit their needs. And chances are you’ll see your next customer walking down the street.
3. The right way is to Show your value for more success. Don’t be a “Me Too” company and sound the same as everyone else. You’ll lose any competitive value. Be different. Be provocative. Get noticed. Give your message a likeable personality. And people will gravitate to you, as they do with any charming personality.

Stop wasting time on sales messages that don’t work! 

Looking forward to your continued success…
J. Brett Abbey
The Message Master
https://messagemasters.ca
About The Message Master

Why go looking for new business? Get new business to come to you.
Take advantage of J. Brett Abbey’s 25+ years of experience as a high-performance, marketing and messaging
expert, award-winning speaker and author, to discover how to get people to BUY into what YOU
are selling – whether it’s a product, a service, an idea, or even yourself.
Read Brett’s full bio here… J. Brett Abbey