" An amazing story of the journey of Don Keugh he shares insight, experiences on what it took to have massive failures and how he turned them into successful victories that empower thousands all over the world that they can succeed in their business" Jim Pagiamtzis
Don Keough—a former top executive at
Coca-Cola and now chairman of the elite investment banking firm Allen
& Company—has witnessed plenty of failures in his sixty-year career
(including New Coke). He has also been friends with some of the most
successful people in business history, including Warren Buffett, Bill
Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder
statesman reveals how great enterprises get into trouble. Even the
smartest executives can fall into the trap of believing in their own
infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
Buy book
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