Interview : How to be the Extreme Expert in your niche

Aug 13, 2015      Kacy Catanzaro American Ninja Warriors 2014 Winner When I look for inspiration to get me through tough times in my business and in life, I look to sometimes the not-so-obvious role models. Here's 5 foot tall and 100 lbs, Kacy Catanzaro who became the first woman to master the athletic reality show American Ninja Warrior's course. I watch her psyching herself up and taking deep breaths before difficult jumps. I watch her recover from almost-falls and I see her speeding through this insane maze of challenges, making it look almost effortless. Who do you watch when you want to be inspired?   Wishing you and your brand a rocking week! Chala Featured Article Interview: How to be the Extreme Expert in Your Niche Click on my pic to listen My friend Gene Hammett from Leaders In The Trenches interviewed me about niching and how to grow your business through this method. Here is the article that accompanied the interview.  Here's the interview: Are you familiar with what it means to be the "Extreme Expert?" Today's episode is about niching down your business so that you get to serve exactly who you are meant to serve. This is what works. This is what will determine sustainable success for you, your clients and your bank account. Lean into this episode for some new insights around letting go of the fear of niching. Chala Dincoy reminds us that each of us possess our own special form of strength and magic. Why is there so much resistance towards niching down in the marketplace? According to Chala, when it comes to established biz owners who consider themselves creatives, they desire a variety of work. They want to work with different industries and different problems. The other problem is that they aren't marketing but rather are waiting for referrals. Chala says, when you are not known for something specific (i.e- you are not an extreme expert) It is really hard to refer someone to a generalist. So in turn, they also don't receive many referrals either because their service is so generalized. "It's much easier to get to people when you are specific" ~Chala Dincoy Tweet This Chala found herself in the trenches herself when she couldn't figure out her own niche. What she took away from her experience in the trenches was 3 very telling criteria. Your niche must be: Fit for you, your personality and skill set. Passion + skillful. Score them on a scale of 1-10 (10 being the highest) Dollar potential (score this on a scale of 1-10 - 10 being the highest) Access (score this on a scale of 1-10 - 10 being the highest) Add up the 3 scores. Then compare them with the different combos of different niches. You can then logically compare and this provides a very black and white perspective on what direction to take. Chala shares an example of a client of hers who wasn't sure if they should specialize in closet organizing or garage organizing. Research revealed there was way more profit in garage organizing and less hours of work. It also positioned her client to stand out. It bugs Chala when people let gurus or CEO's tell them what their niche is. What Chala helps people do after they narrow their niche down is ask the people in that niche if they'd actually purchase the services. This validates the niche in a real way! "71% of the hiring managers are looking for specialists" ~Chala Dincoy Tweet This What about people who can't have enough solid conversations/interviews? Chala says... There is no excuse! Chala has turned walking through this process into a 2 day workshop. Day 1: Prearrange 15 different calls. 5 calls are delegated for each of the 3 narrowed down niches. Her clients also prepare a questionnaire with the purpose of narrowing down the needs based on the conversations they have. Day 2: Is about taking the data and modifying their messaging and marketing plan to match their niche is. The 2- day workshop supports them and keeps them accountable. Read On    Upcoming Events      I'm Coaching At The IncentiveWorks Conference   Do you have a question about marketing, social media, networking or career success? Sign up for a personal 15-minute coaching session with one of our experts when you arrive at the Trade Show. All advice is free and tailored specifically to you and your situation.   Meet our Marketing Coach, Chala Dincoy, from Coachtactics In your 15-minute coaching session, she can help you if you're: Unsure about where or how to market Not getting enough new clients Wondering how you're going to stand out amongst your sea of competitors Chala Dincoy is the CEO and founder of Coachtactics. She's a market demand expert who helps entrepreneurs package their unique expertise and tap into their qualified buying market. In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20years. Now she's a certified business coach, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV, the National Post, the Ottawa Citizen, a radio segment host on the "Small Business Big Ideas Show" and a video blog contributor to the Meetings + Incentive Travel Magazine. Chala dishes out big advice that's to the point, accelerates your growth and is like ROCKET FUEL for your business! For more about Chala, please visit www.coachtactics.com     Date: August 18, 1:00-4:00 p.m., August 19, 12:00-3:00 p.m. Be sure to sign up early on-site! These coaching sessions are sure to fill up fast. Location: Metro Toronto Convention Centre Investment: Education Pass $99 includes Trade-show Pass plus in-depth education To Register: click here                I'm Speaking at WBE Canada        When Marketing Visibility Doesn't Convert To Clients   Are you tired of being one of the 61% of companies who miss their annual sales targets each year? Do you resent knowing that you're wasting your corporate marketing budget by as much as 50% and getting no results? In this case packed, dynamic webinar, you will learn: -Why companies are paralyzed into marketing inaction -The surprisingly easy way to figure out where to intercept your target decision maker -How to plan your marketing so that every dollar spent on your visibility delivers at least a 200% ROI   Date: August 27th, 2015 Location: online Investment: free for WBE members To Register: email me here                Join My Next Market Demand Intensive     Market Demand Intensive (2 Days) The hardest part of determining if there's a viable Market Demand for the way you've positioned your services is not knowing how to do it. That's why I've designed a 2 day completely hands-on intensive experience where I teach you how to: Figure out who your different Buying Markets (ideal clients) could be Reach out to them to ask them a series of discovery questions Ask the questions to determine the viability of your current niche Determine the viability of new ways to position yourself Find a more profitable and faster growing segment of ideal clients to tap into. Date: August 25-26th, 2015 Location: 1000-10 Four Seasons Pl, Toronto ON M9B 6H7 Investment: $2500+tax or $2000+tax in full and upfront To Register: email me here           Issue: 169 Chala Recommends: click here to download   Get your FREE audio and workbook  Download Chala's Audio ... 5 Key Questions To Identify Your Qualified Buying Market and Get More Clients! Want more help than just an audio, check out my 2-day Market Demand Intensive here  Store   Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program If you've been wondering how to grow your business or you've just started your venture and are clueless about how to get clients, you need help. Marketing help to be exact. I created this special program just for you, the start up. The Program consists of a multimedia training using audio, text and templates that include:   -How to find your ideal client -How to package your services/products for that ideal client -What to say to your ideal client to attract them both in person and online -Where to find them -How to talk to them to close the sale   In addition, the Program Offers:   *Unlimited email support *A copy of my 2 DVD Set: Rocketfuel Your Marketing *A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers! *A Clientometer kit: my own invention to increase your sales Investment: $997+HST (can be made into 2 payments) Payment in full $797+HST To find out more click here   Need A Speaker?           Looking to Liven Up Your Conference or Meeting? I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event. Here are a few of my past gigs  Appearances: How To Pick A Brand Name    Learn how to brand your baby, I mean your company   Click on the video to watch my advice about how to pick a brand name for your business   Watch my Networking Tip for my friend Jennifer Beal's Business UnleashedTV   Jennifer Beale and Chala Dincoy Interview       Watch my Speaker's Reel   Coachtactics Small Business Marketing Speaker Reel     Recommended      Discover Your Personal Brand Have you ever felt 'lost' as a leader? Are you an entrepreneur who is looking to find your voice?  This 1 1/2 day conference is on Aug 14-15, features 450 delegates, 8 keynotes, 8 panels, 8 workshops and 50 of the biggest experts in personal branding. They will be sharing their personal stories and key insights and tools on how you can set yourself apart, become a valued leader, and connect to a deeper purpose and drive within yourself. Full Event Details and Tickets: http://DYPB.ca/ Use my code BobbyUVIP40 to get 40% for both days! Only $85 for full access. Co-hosted by AIESEC Toronto & Raeallan August 14, 2015 @ 6:30 pm - 10:00 pm August 15, 2015 @ 9:00 am - 6:00 pm Ontario Institute for Studies in Education (OISE) Chala Dincoy-Flajnik Coachtactics website  www.coachtactics.com email chala@coachtactics.com phone 416 258 3986

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