Get Connected 21st Century Learn, Speak & Socialize leads to Monetize
Showing posts with label website. Show all posts
Showing posts with label website. Show all posts
Friday, February 17, 2017
Wednesday, June 4, 2014
How to get clients to buy into what you are selling..
How many potential clients are you turning off or losing each day?
Think of it. Every day you deliver marketing and sales messages to
clients and potential clients through your website, email, social media,
voice mail, presentations, advertising, signage, brochures and
marketing sheets (to name a few or nine!).
Sending your message is one thing. How it is received however, is quite another thing. And when you fail to send the right message to the right person, the right way, your message is not only getting lost, it’s hitting you where it hurts the most – your bottom line.
Why? Because if potential clients are tuning out your message, confused as to what you have to offer, or simply don’t care about what you have to say, you’re missing out of lost sales and missed opportunities.
Day after day, month after month, year after year, that can add up to hundreds, thousands or millions of dollars in lost revenue. All because people didn’t buy into your message.
Got your attention? Good, because nowadays, no one can afford to leave money on the table. Trust me. It’s far better in your pocket!
How do you find out if your marketing or sales messages are helping or hurting your business? Here’s a simple, but (dare I say!) obvious way. If business is great and your sales and profits keep increasing, then fantastic. Your message is hitting the mark. If on the other hand, you’re not generating more leads for your business, increasing your sales, or simply not getting potential customers to return your calls (curious about what you have to offer), then it’s time to change your message. It’s not working.
Change your message. Change your success.
If you keep on using the same marketing and sales messages, you’ll keep on getting the same results you are getting now. Nothing is going to change. But, if you change your message, you can change your success.
I know. I’ve spent 25 years in the marketing/advertising field, crafting messages for a who’s who of who’s who. And the most important thing I learned was this. When you create the right message, to the right person, the right way, you create success. And people will actually come to you, curious and interested in what you have to offer.
So, how do you send the right message to the right person the right way? It’s really very simple. All you have to do is remember three little things…
1. The right message is about your customer, not about you.
In the beginning when you are trying to land new customers, you must remember that nobody cares about you, your product or your service (well, except for your mom!). All people care about is how you can help them. You can “blah, blah, blah” about your product or service all you want, and people won’t give a hoot! They only care about how your product or service will help them. Show them that and you’ve got their interest.
2. The right person is the one you want listening.
Send the right message to your ideal customer who has a need or desire for your product or service. You can’t be all things to all people. And your market isn’t everyone. So, it’s incumbent upon you to get to know your customers’ needs, wishes and wants. The more you know about your customers, the easier it will be to craft your message to fit their needs. And chances are you’ll see your next customer walking down the street.
3. The right way is to make your value stand out amongst your competitors.
Whatever marketing and sales messages you create, don’t (I repeat don’t!), be a “Me Too” company, and sound the same as everyone else. You’ll lose any competitive value. Be different. Stand out. Get noticed. Give your message a likeable personality. Be your loveable self. Have fun with your messages. And people will gravitate to you, as they do with any charming personality.
Got it? OK. Then, stop wasting time with marketing and sales messages that don’t work. Make your messages matter. Because when you change your message, you’ll change your success.
J Brett Abbey
Message Masters
Learn more
Sending your message is one thing. How it is received however, is quite another thing. And when you fail to send the right message to the right person, the right way, your message is not only getting lost, it’s hitting you where it hurts the most – your bottom line.
Why? Because if potential clients are tuning out your message, confused as to what you have to offer, or simply don’t care about what you have to say, you’re missing out of lost sales and missed opportunities.
Day after day, month after month, year after year, that can add up to hundreds, thousands or millions of dollars in lost revenue. All because people didn’t buy into your message.
Got your attention? Good, because nowadays, no one can afford to leave money on the table. Trust me. It’s far better in your pocket!
How do you find out if your marketing or sales messages are helping or hurting your business? Here’s a simple, but (dare I say!) obvious way. If business is great and your sales and profits keep increasing, then fantastic. Your message is hitting the mark. If on the other hand, you’re not generating more leads for your business, increasing your sales, or simply not getting potential customers to return your calls (curious about what you have to offer), then it’s time to change your message. It’s not working.
Change your message. Change your success.
If you keep on using the same marketing and sales messages, you’ll keep on getting the same results you are getting now. Nothing is going to change. But, if you change your message, you can change your success.
I know. I’ve spent 25 years in the marketing/advertising field, crafting messages for a who’s who of who’s who. And the most important thing I learned was this. When you create the right message, to the right person, the right way, you create success. And people will actually come to you, curious and interested in what you have to offer.
So, how do you send the right message to the right person the right way? It’s really very simple. All you have to do is remember three little things…
1. The right message is about your customer, not about you.
In the beginning when you are trying to land new customers, you must remember that nobody cares about you, your product or your service (well, except for your mom!). All people care about is how you can help them. You can “blah, blah, blah” about your product or service all you want, and people won’t give a hoot! They only care about how your product or service will help them. Show them that and you’ve got their interest.
2. The right person is the one you want listening.
Send the right message to your ideal customer who has a need or desire for your product or service. You can’t be all things to all people. And your market isn’t everyone. So, it’s incumbent upon you to get to know your customers’ needs, wishes and wants. The more you know about your customers, the easier it will be to craft your message to fit their needs. And chances are you’ll see your next customer walking down the street.
3. The right way is to make your value stand out amongst your competitors.
Whatever marketing and sales messages you create, don’t (I repeat don’t!), be a “Me Too” company, and sound the same as everyone else. You’ll lose any competitive value. Be different. Stand out. Get noticed. Give your message a likeable personality. Be your loveable self. Have fun with your messages. And people will gravitate to you, as they do with any charming personality.
Got it? OK. Then, stop wasting time with marketing and sales messages that don’t work. Make your messages matter. Because when you change your message, you’ll change your success.
J Brett Abbey
Message Masters
Learn more
Tuesday, November 19, 2013
5 Ways how to find speaking opportunities
We live in very connected environment and there are various
way to get noticed and be active in your community. The ability to reach out to
your online and offline resources is a great way to begin to open channels of communication to get the opportunity to
share your message with the world. You have
the expertise and knowledge that needs to heard. Below are various groups to consider.
1st Meetup.com
Great place to speak
to audience from 10-30 people. Great place to try your material and get
feedback on your speaking style and see you are engaging audience with your
topic.
2nd Lunch and Learns
There are many networking groups that have lunch and learn
that invite guest speaker to share their insight on topics that are of
interest. Usually about 15 minutes is allocated to the speaker. You also have
opportunity to network before and after your talk!
3rd Share
Need a speaker? Post on your website or blog
There are many organizers who are constantly looking for speakers online. Create a page on your
website or blog. Create a handout and give it to friends in your network. Use
key words on your website or blog and internet SEO will assist in get world out
4th Join
LinkedIn and participate in groups
An amazing business
website where business owners share insights on the business, life and
success daily in their posts. There are numerous open and closed groups that
you can join and be part of the conversation on a weekly basis
5th Share
in conversations (word of mouth)
The best way you can initiate and control on daily basis is
to include it in your conversation on a daily basis. Ask the key influencers in
your group if they have any group they can recommend that you can share a
simple inspirational or motivational talk.
Perhaps you have started a blog and want to share insights
on a article your wrote that will be beneficial
to their group.
We all have expertise we can share that can empower and
inspire the world to succeed. It will require some effort and patience, as your
create momentum you will
begin to create traction and the referrals will be begin to happen. Before you
know you will have created the environment where they
will be calling you to share and even begin to
pay you for your talks!
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