Enjoyed reading Content Rules, I met Ann Handley in Toronto in February 2013 at the DX3 Show at the Metro Convention. Below are some insights from the book.
"Produce great stuff, and your customers will come to you. Produce really great stuff, and you customers will share and diseminate your message for you. More than ever before, content is king! Content Rules!"
"Content drives conversation. Coversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for you business, with an ability to stir up interest, further engagement, and invite connection, And that's when things get interesting."
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