Jim Pagiamtzis book review:
" I read this book very slowly for a very good reason!. Chris Brogan and Julien Smith provide extremely good and useful information to grow your community and tribe and have them appreciate what you do and support your cause!
The strategic ways to leverage your online and offline brand is extremely important in the 21st Century living. We live in very connected world and there are some many ways to share our knowledge.
They share insights on to focus that content to great interest and inertia that your tribe will not only learn but will require you as resource.
I have been sharing my personal brand of learn, speak and socialize leads to monetize for my business for many years. This book confirms what I have been doing works!
Loyalty can't be bought yet it can be earned. Trust Agents proves it and highly recommend it to entrepreneurs and businesses to read and adapt to their way to execute the ability to win for the long term."
About book:
How to tap the power of social software and networks to build your business In Trust Agents,
two social media veterans show you how to tap into the power of social
networks to build your brand's influence, reputation, and, of course,
profits. Today's online influencers are web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or brings down businesses online.
The
book shows how people use online social tools to build networks of
influence and how you can use those networks to positively impact your
business. Because trust is key to building online reputations, those who
traffic in it are "trust agents," the key people your business needs on
its side.
Delivers actionable steps and case studies that
show how social media can positively impact your business Written by
authors with over ten years of online media experience Shows you how to
build and wield influence online to benefit your brand Combines
high-level theory with practical step-by-step guidance If you want your
business to succeed, don't sit on the sidelines. Instead, use the Web to
build trust with your consumers using Trust Agents.
