The Psychology of Pricing: Book Review

   Practical Guide to Setting Prices with Confidence. Earn More as a Freelance or Small Agency Owner                 

Jim's Review

This book is 400 pages and worth reading every single page!

There are so many strategies, tip and expertise advice in this book it will literally transform your business overnight.

The ability to price you business and have your clients say YES! may seem like living in another universe yet this book shows you the magic formula to make it happen!

10 out of 10 stars

About book

This book is ideal for freelancers, small agencies, solopreneurs, and entrepreneurs offering the following services:

• Web designer
• Web developer/programmer
• Graphic designer
• Internet marketer
• E-commerce/WooCommerce specialist
• Blogger
• Influencer
• Content creator
• Writer
• Editor
• Photographer
• Videographer
• Translator
• Voiceover artist
• Plugin developer
• Theme creator
• Other skilled services

The book was written with freelancers and small agencies in mind. The focus is on people who work within the WordPress ecosystem. However, most of the advice is useful for any freelancer who offers a service to the web community.

If your approach to setting prices is any of these, you need this book:

• You're not confident in the prices you currently charge.
• You basically ignore your costs and desperately charge anything.
• You tend to figure out basic costs and charge a little more than that.
• You're unclear on different pricing models but want to learn.
• You want to discover what pricing approaches may be ideal for your business.
• You want to get the price that maximizes your profit margin.

What To Expect

The Psychology of Pricing is ideal for those who want to boost profitability through increased confidence, an enriched mindset, and better pricing. Learn actionable skills such as these so you can excel in your business:

• How to choose the right pricing model for your services
• How to select the pricing model that best suits a specific client need
• How to price your services when you need to take into account these scen:
  • You're desperate for money
  • Rush jobs
  • Friends and family discounts
  • Difficult clients
  • Bartering
  • Nonprofit organizations
  • Request for proposal (RFP)
  • Pro bono
  • Substantial budgets
  • Strained business relationships
  • Stop gap work
  • Cryptocurrency
  • ...and many more
• How to calculate your pricing (with step-by-step guides) based on these models:
  • Hourly rate
  • Fixed rate / Project fee
  • Productized services
  • Retainer and consulting fee
  • Value-based pricing
  • Relative-value pricing
• How to calculate your costs
• How to get a client's budget
• How to reduce or eliminate the guesswork in your pricing decisions.
• How to leverage your talents for higher pay.
• How to gain confidence to breeze through the dreaded ”pricing talk.”
• How and when to use the most important pricing models.
• How to go deep into relative-value pricing to maximize income.
• How to embrace pricing and no longer see it as your enemy.
• Discover the psychological underpinnings behind pricing.
• How to better understand how clients think so you can close more deals.
• Benefit from step-by-step instructions, ideas that work, and scripts.
• Find out the small actions that experienced professionals use to make better deals.

Seven Sections Across Three Parts

You don't have to read the whole book! Just get to the sections the matter most to you. Each part can be considered a book in itself.

Part 1
Pricing Mindset
Client Psychology
Pricing Tactics & Strategies

Part 2
Pricing Fundamentals
The Essential Pricing Models
Relative-value Pricing: Unique Scenarios

Part 3
Pricing Alternative WordPress Business Models

This is a must-have book for those who are early in their career, but more experienced professionals may benefit from it as well. learn more and buy book

     

7 Ways to Overcoming Barriers in Employment

1st  The biggest barrier in employment for a newcomer is no Canadian experience. What should I be doing to overcome this barrier?

This is a common concern I hear all the time. They key part is that you do have experience where it is, that's the important part. On your resume don't mention where your from just the experience. In your conversation focus on the experience and how are a fit for the company you are talking to.

It's all about the control of the conversation and dealing with the need of the employer.

 Take the experience and turn into an advantage rather than a negative and will soon find common to better conversations with future employers


2nd  Deciding on a career is very difficult. What should I be doing in order to help me choose the right career for me/

  Great exercise to do is get a piece a paper and write down everything you like to do, from hobbies, volunteers work, schooling activities. This will give you the groundwork to put you in the frame of mind on what you should focus on and direct in the path of successful career.

   Talk to mentors and leaders in your network who know you and ask for the feedback and suggestions on what they see in you.


3rd  There are so many ways now to look for employment: I'd like to know what the best and most effective way is?

  We are in the 21st Century and they are may ways from online and offline to look for the idea career. The key is to have the focus and determination on what you are looking for and stick with it.

  Networking and meeting new people, attending various events and looking at strategic website that you can use to narrow down your focus is important.

  Develop a plan and use it. You may make some changes along the way (that's okay) In the end your are on the journey of finding that ideal career.


4th   How can I demonstrate my knowledge and skills on my resume?

 There are some many ways to do is. You have to decide which are the strongest skills and strengths an ptu them on first. Be a specific and clear as you can.

  The ability to adapt and change your resume will happen depending on the type(s) of positions you are applying for



5th  How do I effectively prepare for an interview?

  Preparing for an interview is important aspect that many people don't do, and then they wonder why the weren't hired

  1st Check out and the company's website. Take notes, call somebody and ask some general questions about them. Some company have downloadable reports and videos.

 2nd  Practice with a friend or a mirror. Deal with potential question they will ask you and have prepared answers you can work with

3rd  When your being interviewed be patient and listen to the questions asks. If you need time to think just take a deep breath or create a distraction (drop a pen or pretend you have to sneeze)



6th  I can't seem to find a job. Very often I get turned down.What is causing this?

 There is a saying "doing things over and over and expecting a different result that the cause of insanity"

  You have to be aware of this and if its happening you have to STOP and re-evaluate the situation.

  1st  Resume: Have you had it review lately?  Is the information and words you are using strong enough?
                        

   2nd Daily:  What are you doing daily? Which website are using?  Are the specific to your industry? 

  3rd  People: Who is assisting you in your journey? Have you shared with your network on specific career you are looking for?  Put a team together, do you have an accountability partner to report to weekly/ He or she will keep you on clear path to success. 


Analyze what you are doing by writing everything down and re-evaluate all the time


7th  I am intimidated when I network, How do I overcome this?

   Network, Network, Network. It's the most import and crucial part in journey of landing the career you are looking for.  If you feel intimidated when you network her are some important things to do.

  1st  Motivation. Listen to motivational tapes (available local library, online) Read book with powerful stories.


  2nd  Get an accountability partner to come with at events. Being with someone create the synergy of feeling comfortable and having them work with you and dealing with questions you may get


 3rd Confidence:  We all have it. The ability to exercise it daily is the issue and that is something you can take steps to improving and becoming better at. There are various seminars and events that happen in your area. Attend one and networking with the leaders and mentors in the room and study how they exert confidence.From the way they stand, dress and interact with people


At the end of the day is applying these strategies and tips and create the environment for you to succeed and find that career you are looking for.




*Huge thanks to Aline Ayoub from Aline Ayoub HR these questions were asked at the Canada Job Expo on July 19,2014 for a panel discussion that was done. Participants were Murali Murthy, Paul Hill, Greg Taba and Ghufran Ahmad and Aline Ayoub


Jim Pagiamtzis
jim@pagiamtzis.com
21 Connections Website

Book Review: Power of Focus by Jack Canfield, Mark Victor Hansen & Les Hewitt

                                                 

        The Power of Focus is a book full of  proven ways to grow your inner and outer self.  Three areas that stood out were

1st  Dump It, Delegate It, Defer It or Do It  process.


2nd How to evaluate people in your network. "Do I like them? Do I trust them? Do I respect them?

3rd  Describing Confidence: Confidence is a habit that can be honed and strengthened every day.During this process you will be challenged by fear, worry, and uncertainty. These elements constitute the ebb and flow of life. It's a constant struggle, a mental battelfield that must be won if you life is to be filled with abundance.

   Many more power principle are shared.

  Check out Jack Canfield website below
  Learn more




               

                                        Jack Canfield and Jim Pagiamtzis in Toronto October 2011
 

Book Review: The Real Sexy, Smart and Strong

                                                             
                                                           
Enjoyed reading this amazing book by David Patchell-Evans. Founder of GoodLife Fitness. Living the Good Life his first book was awesome. This book is brilliant, fantastic and awesome! Below are some insights from various chapters.

 " I titled this book The Real Sexy, Smart, and Strong with emphasis on the real. So often we are seduced by the media images of what "sexy" means and we are convinced that there is no way we could match them. In today's society, "smart" often means being clever rather than having the deep intelligence that resides in the harmony of mind and body. "Strong" has come to mean powerful-as in getting your own way-or it revokes images of bodybuilders. All these are just illusions. They distort what sexy, smart and strong really are.

"There is only what works for you. However, there is one requirement: you must participate. You must move. Use it or lose it still applies to your body!"

                        "INVEST IN THIRTY MINUTES, THREE TIMES A WEEK" David Patchell-Evans

"Half an hour, three times a week-that's all it takes to become fit and healthy ans to stay that way. Sounds too good to believe, doesn't it? I'll bet you've been told that if you're going to get into exercising, you really have to "apply yourself" before you  see any results. Most people think that means spending hours every week on some exercise machine or lifting weights."

 "The truth is that if you spend only thirty minutes, three times a week, doing some kind of fitness activity-particularly a combination of stretching, strength training, and cardiovascular exercise that you enjoy-within six months  you will be better physical shape than 90% of the population. Fitness isn't hard. It's easy. What's hard is being unfit."

"When life hits you broadside, respond with the big A, your attitude. And follow your big A with the three E's  energy, excitement and enthusiasm"

                                        "UN-LIMIT YOURSELF" David Patchell-Evans

"Most of the limitation you think you have are the ones you have decided on. They are often entirely self-imposed. You might think, "I can't do this, I can't do that, I would never do that, my parents could never do that, I never played baseball, I've never climbed a mountain, I never, never,never.." -it's the old broken record in your head. Throw out that negative thinking right now! Learn to play a positive message in your head because it's all about attitude. After all, you are becoming the real, sexy,smart and strong!:

"Most of us sell ourselves short. We think that because we're aging, or we were no good in physical education class at school, or we're too short, too tall, too skinny, too fat, etc that we are limited. When we let these limitations dictate, we compromise our quality of life."

" Many of us spend our adult years shrinking into our limitations rather than expanding into our potential."

                                             "Perfection is an illusion" David Patchell-Evans


"Exercise can give you an inner and outer radiance that makes people notice you."


"It is our conviction that working out a few times a week can add as many as nine years to your life."

"Being in good shape, means you can sustain your sexual activity for a much longer period of time with great frequency over your entire life."

"All kinds of self-help book teach you that confidence is an attitude- and it is. But its not just about your state of mind; its also about your body. Did you know that you can alter your level of self assurance simple by standing taller?"

"Your posture is a major factor in enabling you to feel confident and attractive. It's not your individual features that count most, it's how you carry your whole body"

"Every time you go for a walk in the woods, step onto an exercise treadmill, or swim laps in the pool, tell yourself, "I'm getting smarter!" It's a double whammy- healthy body, healthy brain."

"Having a stimulating hobby, setting new goals at work, or learning a new language all have positive effects on your mental health and on our mind's ability to function"

"Laughter can be important part of wellness program. In fact upon discovering the healing effects of laughter, some teachers in India started laughter circles in their classrooms, The first thing children  in their classrooms do in the morning is stand up and laugh for two minutes. I'd like to see that in all schools and workplaces. There is also a form of yoga called Laughter Yoga that has become quite popular all over the world"

 
 For more information go the link below
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