Podcast Special: The Pro on the Go: Jim Pagiamtzis interviews Cheryl Rankin S1 EP08

  

                                                            

Fit For Business Cheryl Rankin – Fit For Business is a business consulting company that helps you grow to the next level. In comparing ourselves to a personal trainer we shape up your sales, add muscle to your marketing, tighten your budget and make your business healthier. After helping a company grow from 200 members to 3,000 in a little over 3 years; doubling the profits of a 13 year old business that had plateaued and tripling another company’s best ever month; Cheryl started her own consulting business to help all types of businesses. Questions we discussed 1. Power of marketing and promoting your business in the 21st century 2. The opportunity of being a speaker and sharing your business to wide audience in person or online 3. The use of Social Media in a effective manner can grow your business. Episode topics 0:00 Opening title 1:00 Introduction of Cheryl Rankin (audio only) 2:00 Article for Toronto Public Library was the start of marketing and promoting 3:00 Cheryl Ranking editing article lead to big returns! 4:00 Never thought ourselves as Editors 5:00 Do business use the right tools? 6:00 Client had a fancy website now what next was not good 7:00 People do the same thing to promote but the customer has changed 8:00 How to deliver to customer changed needs 9:00 Power of speaking for your business at events 10:00 Community has its power of share and promote you 11:00 Workshop failure lead to success 12:30 Accepting opportunities 13:00 Last minute opportunity lead to speaking success to huge market 14:00 Speaking and networking matter 14:30 Networking lessons in credibility- Put your hand up! 15:00 Power of networking is important tool in your business always 16:30 clients have to Know- LIke and Trust you in that order 17:00 Making a good impression 18:30 Know the room matters 19:00 Where are the washrooms? 20:00 Social Media and the way to amplify 21:00 Article lead to Speaking for Happen group 22:00 Know your customer matters 23:00 Old fashion marketing- Letter in the mail 24:00 having a good CRM Tool 25:00 The Pro on the Go is about community expertise 27:00 March 2020 covid19 and no networking in person 28:00 Cheryl Rankin as my cohost for 2021 29:00 Upcoming potential guest Fireguy and Karen Donaldson 30:00 End