Survey
reveals leading-edge technology in classrooms
is
important to Canadian parents
Staples
Canada provides A+ School Ready devices that help students work smarter,
maximize
potential of technology in the classroom
Richmond Hill, Ont., August 9, 2018 – The
vast majority of Canadians (85 per cent) believe that students should be
introduced to leading-edge technology in classrooms, but 40 per cent believe it
could pose a distraction on the students. The findings are part of a national
survey conducted by Leger on behalf of Staples Canada at a time when parents
and students are navigating through a vast assortment of tech options available
for the 2018-2019 school year.
“Our tech section is one of the most popular areas of the
back-to-school shopping season,” says Mark Shanahan, vice president of
merchandising for technology products at Staples Canada. “The biggest complaint
we receive from customers is that it’s very tough to know what products and
packages to select for their children. That’s why our A+ School Ready program
can help. We worked with Microsoft to curate a lineup of devices that match the
needs of parents and students today. It gives parents the reassurance that the
Windows device they’re getting is specifically packaged for a school
environment.”
Sixty-five per cent of parents with high school-aged
children surveyed indicated they’d be sending their child to school with their
own device this September. Thirty-one per cent of parents with elementary-aged
children surveyed indicated the same intention.
“Like Canadian parents, we’re absolutely convinced that
technology has a permanent place in our classrooms,” continued Shanahan. “An
increasing number of schools, teachers and parents are coming to us with
questions about how to bring new technologies to their classrooms, at an
affordable price, and how to help the students stay engaged throughout the
year.”
When asked about reasons why they might not be satisfied
with technology in the classroom, 32 per cent expressed worries about it not
being controlled or structured enough; 28 per cent said schools are not
communicating the use of tech in the classroom sufficiently; 26 per cent said
it was too costly for them; 26 per cent expressed concerns over issues of
security and viruses while only 19 per cent stated concerns over inappropriate
use.
Though there are some worries, the vast majority of parents
– three in four – expressed satisfaction at the way in which schools are
incorporating technology into the classroom.
To help parents and students leverage the power of the
latest technology, Staples has curated an assortment of A+ School Ready devices
that satisfy a variety of student needs. The lineup highlights five Windows
devices that are designed for the classroom and beyond, including:
· HP Stream,
a colourful lightweight Cloudbook for the student on a
budget, with Office 365 included.
As part of the A+ School Ready Campaign, customers can also
complete a five-question personality test online at staples.ca/schoolready
that determines what type of student they are – The Achiever, The Athlete, The
Creator or The Socialite. Each person above the age of 13 who completes the
online questionnaire will be entered into a draw for a chance to win one of 30 A+
School Ready Ultimate Lockers with prizing including a laptop from the latest
Windows collection, gear from Adidas, Ray-Ban, Urban Outfitters and more. There
is also a chance to instantly win an A+ School Ready prize pack with everything
you need to be ready for back to school.
The contest is open to all Canadian residents and runs until
September 14, 2018. Complete details are available at staples.ca/schoolready.
Parents, students and teachers can join the conversation
around the latest trends, deals and tips by following @StaplesCanada on
Facebook, Twitter and Instagram and by using the hashtag #ThinkStaples.
About the survey: Conducted July 20 to July 24, 2018, the
online survey of 1520 Canadians was completed using Leger’s online panel. The
margin of error for this study was +/-2.5%, 19 times out of 20.
About
Staples Canada/Bureau en Gros
Staples Canada/Bureau en Gros was founded in 1991. The
company operates over 300 locations across all Canadian provinces. Through its
world-class retail, eCommerce, mobile and delivery capabilities, Staples helps
customers shop every day, however and whenever they want. Staples is dedicated
to offering customers the latest products and expertise on everything from
technology to school supplies, facility, breakroom, as well as business
services and print production through Staples Print & Marketing. The
company invests in a number of corporate giving programs that support
environmental, educational and entrepreneurial initiatives in Canadian
communities. Visit staples.ca for more information, or visit get
social with @StaplesCanada on Facebook, Twitter and Instagram.
No comments:
Post a Comment