1st question
How did you get involved and
interested in the Public Relations area?
I studied Radio and Television Arts
and Seneca College between 1979 to 1981. After completing my studies, I
joined a company in the marketing department, assisting with Marketing
Sponsorship Sales, PR, you name it. I did it. Getting that vast
experience was fantastic because it really allowed me to hone in on the area
that I loved the most, Public Relations. After the Mrketing Director
left the company, I assumed his position and continued to do everything under
the sun and got to love PR even more. After 15 years at that company I
decided to strike out on my own and created Hudes Communications International,
a full service PR agency catering to Corporate PR customers.
2nd question
Can you share some strategies and areas that on good PR
initiative that companies can execute easily?
The easiest thing a company can do
is to learn what's newsworthy out there. Pay attention to the news, That
will allow them to see what works and what doesn't work out there and in
turn that will help them create news worthy angles for their companies.
Start small and pitch their local newspapers (weeklies) and Magazines in their
industry for coverage.
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