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| What I thought I'd find in Vancouver |
This
week, I was in Vancouver for the first time in 46 years. Above is a
picture of what I always imagined I would see when I got there. I was
(kinda) wrong. Sure, there were joggers, bikers galore, and sure
everyone looked happy but mostly I saw a really nice, sophisticated new
market to expand my business into. Click here to take a look at the awesome conference I was involved in. The video was compiled by an awesome hubby-wife duo.
I'll be staying in town for a while now..but where are YOU travelling to expand your biz?
Wishing you and your brand a rocking week!
Chala
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I'm Against Cold Calling But If You Insist On It, Here's How
I
consider myself a bit of an expert on cold calling. Why is that you
say? Because I practically cut my baby teeth on it. It was literally my
first summer job-telemarketing. At the tender age of 15, I started first
by selling ad space in a business directory in Montreal (using very BAD
French). Then I progressed to peddling light bulbs and ultimately my
telemarketing career peaked at its glory when I started selling cemetery
property. It is a good (but gruesome) business. After all, what other
service can you think of where literally EVERYONE needs it?
Through it all, I learned a lot about how to sell on the phone. Now I use my experiences in helping my small business coaching clients get new leads. Here are my pearls of wisdom that were honed by trials, errors and sometimes horrors through the years.
Don't Do It
When I was a telemarketer,
they gave us the phone book as our leads. Basically prospects needed to
have a pulse and live in the city. Today, there's social media and the
internet and so many more resources to define your target. LinkedIn
allows you to even write directly to the exact position and title of the
exact company you want to work for. So when such a sophisticated world
of communication exists, why would you go back to the stone ages?
I know lots of people still do it but the ROI in my experience doesn't
justify the means. It's for people who DON'T KNOW any other way or who
don't have a clearly defined niche.
Warm It Up
When I teach my clients to cold call, I help them warm it up first. I ask them to reach out to their networks and e-introduce them to their target audience.
I make them go on the company website or YouTube channel to find
anything relevant to a recent award, ad, news-something to engage the
conversation. Kind of like "I'm calling because I saw your recent
acceptance speech at the HR awards on YouTube and wanted to find out
more about what you do". This immediately sets you apart.
I always enjoy speaking to reps who cold call me but who have done
their research. They say a word about my videos or my book or ask me a
question about my niching workshops-all info widely available to anyone
who cares to spend 10 minutes on my website. So do the work and warm up
that cold call. You'll get a lot further with it.
Read on
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I'll Be Coaching At the 2014 Small Business Forum
Join 2,000+ entrepreneurs at the 2014 Small Business Forum
The
City of Toronto's Small Business Forum is a must-attend event for
entrepreneurs. Whether you're running a start-up or an established
business, the Small Business Forum provides an opportunity to gain
insights on the latest market trends while connecting to tactical
resources that can help you start or grow your small business.
Date: October 23, 2014
Location: Metro Toronto Convention Centre, South Building
Time: 2-5pm
Cost: FREE
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I'll Be Speaking At The CAPS Smart Start 100 Day Track
Bulls Eye! How To Target Your Best Customers!
You
could be the best speaker in the world, but if no one knows who you
are, then you'll spend your days speaking to no one but yourself!
In
this program, you will get actionable tools, templates, and strategies
to launch - or relaunch - your speaking career toward its next level of
success by following the marketing mantra, "Professional Speaker is a
skill set, not a job description."
As
a result of this program, you will be able to re-ignite your speaking,
consulting, coaching or solo professional practice by building your
"Thought Leadership Platform". Learn how to repackage, reposition, and
repurpose existing assets into newly marketable services, products, and
programs. Unlock a steady stream of new prospects, clients, buyers, and
audiences who are already seeking solutions to the pains, problems,
heartaches, and headaches that you're brilliant at solving.
Date: October 27, 2014
Location: Teleconference
Time: 3-4pm EST
Cost: FREE
For more info: click here
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I'll Be Speaking At The Positive Fabulous Women Mingler
Finding the Right Niche for Your Fab Biz
Calling
all inspired, creative, passionate Toronto women to join us for an
evening of networking and authentic connections at the beautiful Windsor
Arms Hotel.
This
special evening will kick-off with some mingling as you unwind, sip
your favourite cocktail and savour the delectable complimentary light
hors d'oeuvres. We will also have some introductions and a facilitated
interactive networking activity to help you connect deeper with some of
the women in the room.
Date: Oct 28th, 2014
Time: 8am-9am
Location:
The Windsor Arms Hotel
18 Saint Thomas Street, Toronto
TICKETS: Early-Bird by Oct 5: $15 | Regular Pre-Payment: $20 | Cash at the door: $30
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I'll Be Co-hosting a Tweetup with Positive Fabulous Women
Finding the Right Niche for Your Fab Biz
Join Katia Millar and I as we tweet up a storm full of Q&A about what the heck a niche is and how to find yours.
Date: Oct 30th, 2014
Time: 11am-noon
Location: #PFWChat
To Join: Show up on Twitter and make sure to follow me @Coachtactics to see the chat.
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Help Me Change The Course Of The Future:
Support Future Possibility For Kids
Join Us For An Evening Of Inspiration
Possibility Thinking.
Embracing an idea, confronting challenges and making big things happen,
against all odds. It's a powerful concept. And it's one that should be
celebrated. Each year, Possibility Thinkers who have big visions, take
meaningful action and have boundless passion are honoured and celebrated
at Ready, Set, Inspire! by Future Possibilities for Kids.
Each
of our Honourees was chosen by you - the FPK community! At this event,
they will be accepting their award and sharing with you what Possibility
Thinking means to them, inspiring you to embrace the spirit of a world
without limits.
Date: Wednesday, November 12th, 2014,
Time: 6:30pm - 10:00pm
Location: Bram and Bluma Appel Salon, Toronto Reference Library
Ticket Price: $150
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| click here to download |
Brand Like a Celebrity
Do you want to stand out from your competitors and set YOUR biz apart from others? (and make more money!)
Simply
download this free ebook and figure out how you too can have a HUGE
brand with a small budget and attract loads of attention!
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Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program
If
you've been wondering how to grow your business or you've just started
your venture and are clueless about how to get clients, you need help.
Marketing help to be exact. I created this special program just for you,
the start up.
The Program consists of a multimedia training using audio, text and templates that include:
-How to find your ideal client
-How to package your services/products for that ideal client
-What to say to your ideal client to attract them both in person and online
-Where to find them
-How to talk to them to close the sale
In addition, the Program Offers:
*Unlimited email support
*A copy of my 2 DVD Set: Rocketfuel Your Marketing
*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!
*A Clientometer kit: my own invention to increase your sales
Investment:
$997+HST (can be made into 2 payments)
Payment in full $797+HST
To find out more click here
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Looking to Liven Up Your Conference or Meeting?
I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event.
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 Listen to my friend David Cohen interview me about niching at an event last year while I rib the audience about preferring a single's event to mine!
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Watch my highly entertaining Google hangout (see Tom's pirate patch at the 36 min mark)interview with Tom Gray and Susan Crossman about my take on marketing.
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Watch my interview with Mark Latimer about the mistakes small business owners make in marketing their biz.
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Watch
my interview with Jim about niching at the Toronto Job Fair at the
Metro Toronto Convention Centre (turn up your sound of invest in some
hearing aids for this one!)
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| My friend Barb (in red shoes) and I at her event |
Hear my friend Barb Stuhlemmer interview me about what else...Gentle Marketing! She's such a sweetie and a sharp cookie.
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See The Wall Of Honour I Was Featured on
"These girls are changing the world. I am so proud to share the stage with them on October 20th"
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See My Interview on RogersTV
Listen as David Wocjik and I do an interview on his show InBusiness on Rogers TV.
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Watch my video on
How To Introduce Yourself
Are you confusing people when you introduce yourself and tell people what you do? Here's some advice.
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Watch what my friend Patti Pokorchak had to say about my speech at the Groyourbiz retreat
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