Finding the right clipart

Clipart can be a great way to add visual impact to your printed publication, web site, blog, and marketing materials. But finding clipart that's both right for your project and legally accessible can be a challenge. Here's 5 tips to keep in mind when searching the web for that ideal image: Don't pull photos from other sites or from search engine results. Many of these images are copyright protected. Using them can result in legal action being taken against you. For free images, make sure the site specifies that they are free to use as you wish. A great source is Microsoft Design Gallery (http://office.microsoft.com/en-ca/images/) Free clipart photos are usually low resolution (72 dpi), making them ideal for the web, but not for print (300 dpi). Almost all images downloaded will be RGB colour formatted. That means they can be used only on the web or printed on your home printer. For professional printing, you will need images formatted to CMYK. There are web sites that will do this for free, or you can use any popular image editing software. When purchasing stock images from a web site, make sure you purchase the right size for your use. Small images will look grainy when enlarged. _______________________________________________________________________________       Keep applying the sunscreen and look for your next High 5 article in your inbox September fourth. Cheers, Marc Gordon marcgordon.ca

________________________________________________________________________________ About Marc Gordon Marc Gordon is a marketing consultant, professional speaker and author specializing in small business. His articles have appeared in hundreds of publications, journals, and blogs throughout North America. His online show, marctv, has been rated one of the top 25 B2B blogs on the web.   Marc Gordon c/o Fourword Marketing Tel: (416) 238-7811 Visit marcgordon.ca or fourword.biz for more information. Watch the newest episode of marctv.