Spotlight: Shannon Smith

1st How important is branding in 21st century?

Whether you like it or not, the image you project, what we call your personal brand affects other’s decisions about you -- your intelligence, character and ability -- and further determines if they want to do business with you. Clients have told me that, because they dismissed the importance of personal branding, they lost promotions, deals fell through, memberships were denied and friends disappeared.
If your personal brand is not congruent, attractive and attracting, you will be passed over - guaranteed. Therefore, to be competitive, to have a greater influence on others and attract more business, it’s important to project a unique personal brand.

2nd How important is perception in business today?

Whether you want social or business success, when you are well branded you are pre-sold, giving you a huge advantage over others selling themselves.
Have you given thought to how you are being perceived? If not, it may be time for you to take a personal assessment in the privacy of your home with an image consultant.

In today’s global economy, competition has increased dramatically and business has become more conservative in attitude and business attire. The hallmarks of successful individuals are their confidence, manners and poise. Mediocrity is dead, and it’s about time. It’s not acceptable to dress inappropriately or eat with the wrong fork. In business and society today, there is a return to formality, elegance, manners and sophistication.

It’s all about the “Brand You.”If you want to get noticed, be more persuasive, attract new clients and acquire greater success, now is the time to pay attention...

Shannon Smith, leading image coach and founder of Premiere Image International based in Toronto and New York. Since l983, Shannon helps individuals re invent themselves providing Corporate and Individual training in Image Mastery – executive dress and grooming, Presentation Skills, Manners, Etiquette, Executive Dining and International Protocol. Her corporate slogan “from unnoticed to unforgettable” captures the essence of her business. Her first book “Power Manners” is now available. For more information please call 416 324 8955 or visit www.premiereimageintl.com or www.powermanners. Now!