Unconscious Branding: Book Review

                                                                       

Jim's Review

 

Tremendous book on Unconscious branding and the impact it makes on us on everything we do. Where we like it or not!

8 out of 10 stars

About book

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. 

Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe―the human brain―into seven codified actionable steps to behavior change. 

These steps are illustrated using real world examples from advertising, marketing, media, and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?"; and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial. learn more and buy book

Will: Book Review

                                                                                               

Jim's Review

Will Smith reveals all in this in depth book on his rise and success in the world of  television and movies.

He also talks about his failures in the book and how they shaped him moving forward and the decision to save his family were very important to him.

10 out of 10 stars

About book

The instant #1 New York Times bestseller!

“It's the best memoir I've ever read.” —Oprah Winfrey

“Will Smith isn't holding back in his bravely inspiring new memoir . . . An ultimately heartwarming read, Will provides a humane glimpse of the man behind the actor, producer and musician, as he bares all his insecurities and trauma.” —USA Today

Winner of the NAACP Image Award for Outstanding Literary Achievement

One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Will Smith’s transformation from a West Philadelphia kid to one of the biggest rap stars of his era, and then one of the biggest movie stars in Hollywood history, is an epic tale—but it’s only half the story.
 
Will Smith thought, with good reason, that he had won at life: not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn't see it that way: they felt more like star performers in his circus, a seven-days-a-week job they hadn't signed up for. It turned out Will Smith's education wasn't nearly over. 
 
This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy bestseller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same. Few of us will know the pressure of performing on the world's biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself. learn more and buy book

 

American Underdog (2021)Movie Review

                                                                           

                                                                        Jim's Review

             Kurt Warner (Zachary Levi) had a big journey ahead of him to get to play in the NFL with twist and turns for everyone else would have quit, Kurt had a vision and determination to achieve his dream!

    

                                                                  8 out of 10 stars

        

                                                                            about film

  The inspirational true story of Kurt Warner, who overcome in  years of challenges and setbacks to become a two-time NFL MVP, Super Bowl champion, and Hall of Fame quarterback. Just when his dreams seem all but out of reach, it's only with the support of his wife, Brenda, and the encouragement of his family, coaches and teammates that Warner perseveres and finds the strength to show the world the champion that he already is.

                                                           

Cold case to go case: Book Review

                                                                                    

Jim's Review

Fantastic book to read from beginning to end!

10 out of 10 stars

About book

From Cold Case to Gold Case shows you how to translate an idea into a compelling case study film. The author Peter Ampe combines fifteen years of jury experience with sharp analyses of award-winning cases. This guide is based on the vital insight that case study films have a lot in common with short movies. You will learn how to go from copywriter to screenwriter and use plot, genre and structure to evolve from complacent to compelling, from messy to seamless – from case to story. This step by step guide provides an essential tool for every advertising professional to make better case study films.

Adam Project (2022): Movie Review (NETFLIX)

                                                                                   

Jim's Review

Adam Reed (Ryan Reynolds) comes back to 2022 to meet his former young self Adam (Walker Sobell) to avert a global catastrophe.

9 out of 10 stars

Cool Lines in movie read more

About film

After accidentally crash-landing in 2022, time-traveling fighter pilot Adam Reed teams up with his 12-year-old self for a mission to save the future.

Dora and the Lost City of Gold ( 2019): Movie Review

                                                                                             

Jim's Review

Dora (Isabela Merced) is on adventure to find the lost city of gold. Along the way she meets some friend who assist her in more ways that she bargained for.

7 out of 10 stars

About film

Having spent most of her life exploring the jungle, nothing could prepare Dora for her most dangerous adventure yet -- high school. Accompanied by a ragtag group of teens and Boots the monkey, Dora embarks on a quest to save her parents while trying to solve the seemingly impossible mystery behind a lost Incan civilization.

Turning Red (2022): Movie Review

                                                                                       

Jim's Review

Mei Lee voice by Rosalie Chang is going through some changes in her life and turns into a big red panda. This only complicates her life at school and her friends

Set in Toronto 2002 with the back drop of the Skydome, Chinatown and other cool place in downtown Toronto.

It is full of happy, sad and amazing music leading to the climate and exciting end where all the secrets are revealed!

10 out of 10 stars

about film

Mei Lee is a 13-year-old girl who is torn between being her mother's obedient daughter and the chaos of her youth. As if that were not enough, when she gets too excited, she turns into a big red panda.